Alexandra Ugolnikova
Product Leader (PhD CS/Math, 10+ years in tech/AI)
AI Strategy & Decision Systems
I help orgs turn AI from tech-for-tech’s-sake into scalable product systems aligning research, engineering, and business to build what matters
Why AI projects stall?
Tech-first approach without product framing
Messy data & no shared definition of success
AI 'just works' leadership mindset
My approach: clarity at scale
decision systems
Clear prioritisation & impact that stop wasted cycles and accelerate delivery
alignment
I align execs, engineers, researchers, and communities on one outcome
data quality
Invest in data foundations. Clean signals, clear guardrails. Scaling responsibly
global fluency
8+ years leading high-autonomy, multicultural teams spanning EU, APAC, and US
Impact cases
From tech-first experiments to product alignment at Wikipedia
1
Challenge
$3M+ AI/data program stalling. Framed as “tech for tech’s sake,” frustrating engineers & missing adoption
2
Action
Worked with teams&leadership to reframe scope into a product portfolio (search, image suggestions, structured data)
3
Result
Scaled across 100 languages, 200k+ images added to Wikipedia, foundation for future AI-native products + foundational data quality
Search success for Adevinta marketplaces
1
Challenge
10+ marketplaces lacked unified search strategy (central for a two-sided marketplace); wasted cycles on local experiments, unclear business success metrics
2
Action
Directed unified global ML/NLP search strategy, created decision frameworks for search&discovery metrics
3
Result
Adopted by 10+ marketplaces, enhanced discovery experience for tens of millions of users, eliminated low-ROI initiatives
Scaling product impact
(iPrice, Westwing, Borzo, Front)
1
Challenge
Inefficiency, unclear optimisation, R&D lag, lack of product-first mindset
2
Action
Scaled DS team (1→5), drove experimentation, leadership advisory, product team mentorship
3
Result
+15% efficiency (Westwing), +10% CTR (iPrice), scaled to 500M+ products.
Impact at a glance
€3M+
AI Investment Guidance
10M+
Users Impacted
100+
Languages Scaled
What I bring to your team
AI strategy that connects to product-market fit
Decision strategies that cut wasted cycles
Bridge between execs, research & engineering
Proven record scaling AI/ML systems globally across millions of users
Let's shape your AI product strategy together!
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